Kylie McQuarrie | December 9, 2020
States Whose Christmas Spirit Survived 2020
Decked out halls, decorations high and low, and a holiday feast fit for kings comprise all the makings of a Whoville-level Christmas. But if 2020 has brought out your inner Grinch (and if it has, uh, we don’t blame you), one softly-lit tree and a couple of holiday fruit cakes might be all you want this year.
Christmas is Christmas no matter how you slice it, but each year, some states juuuust seem to outdo others when it comes to festive zeal. So for the third year in a row, the team at GetCenturyLink.com found out which states, including D.C., have the most and least Christmas spirit of them all.
Last year, Tennessee, North Carolina, and Utah snagged the top three spots for having the most Christmas spirit. Despite a tumultuous 2020, Utah, Idaho, and Wisconsin took the top three spots this year. Maybe coincidentally, these are all states that usually have a white Christmas.
In 2019, Nevada, Hawaii, and California—all warm, snow-free states—had the least Christmas spirit. This year, D.C., New Mexico, and Nevada were the bottom three.
- Utah, Idaho, and Winsconsin are all tied with the most holiday cheer. Utah claimed spots in the top ten rankings for the following categories: Christmas movies, gingerbread houses, Christmas music, and charitable giving.
- Last year, Utah ranked as the most charitable state, but this year, Arkansas reigned supreme. In 2020, Arkansans have already contributed 3.44% of their total adjusted income to charities.
- Look, we’re not saying a state has to have a white winter for its locals to *fully* embrace the season, but nearly half of the states that ranked in the top ten for having the most Christmas spirit have snowy winters…
- For the second year in a row, Florida and Hawaii landed in the bottom five states for Christmas spirit. In fact, seven out of the ten states with the least Christmas spirit are all states with mild or warm winters.
- Vermont remains the state with the highest number of Christmas tree farms per capita, just like it did last year. Since last Christmas, Vermont increased its Christmas tree farm count from thirty-seven to thirty-nine.
- In the least-charitable state, West Virginia, residents donated 0.72% of their total adjusted income to charities. Following West Virginia as the least charitable state is Maine, where residents contributed 0.82% of their income. Alaska is the third from the bottom, since residents only donated 0.92% of their income to charity.
To determine which states have the most Christmas spirit, GetCenturyLink.com’s data team analyzed two data categories: online activity and area culture.
We used six key metrics:
- Google searches for Christmas movies and gingerbread houses (29%)
- Online shopping (via Google Shopping Trends) for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf” (28%)
- Christmas music streams (14.5%)
- Tweets about Christmas (7%)
- Number of Christmas tree farms per capita (7%)
- Charitable giving in the last documented tax year, as defined by the IRS (14.5%)
We finalized our Christmas spirit ranking by calculating the weighted average for each state across all metrics.
The States with the Most Christmas Spirit, Ranked Highest to Lowest
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