States with the Most Christmas Spirit — Ranked - GetCenturyLink

States Whose Christmas Spirit Survived 2020

Decked out halls, decorations high and low, and a holiday feast fit for kings comprise all the makings of a Whoville-level Christmas. But if 2020 has brought out your inner Grinch (and if it has, uh, we don’t blame you), one softly-lit tree and a couple of holiday fruit cakes might be all you want this year. 

Christmas is Christmas no matter how you slice it, but each year, some states juuuust seem to outdo others when it comes to festive zeal. So for the third year in a row, the team at GetCenturyLink.com found out which states, including D.C., have the most and least Christmas spirit of them all. 

Last year, Tennessee, North Carolina, and Utah snagged the top three spots for having the most Christmas spirit. Despite a tumultuous 2020, Utah, Idaho, and Wisconsin took the top three spots this year. Maybe coincidentally, these are all states that usually have a white Christmas. 

In 2019, Nevada, Hawaii, and California—all warm, snow-free states—had the least Christmas spirit. This year,  D.C., New Mexico, and Nevada were the bottom three.

 

Interesting Finds 

  • Utah, Idaho, and Winsconsin are all tied with the most holiday cheer. Utah claimed spots in the top ten rankings for the following categories: Christmas movies, gingerbread houses, Christmas music, and charitable giving. 
  • Last year, Utah ranked as the most charitable state, but this year, Arkansas reigned supreme. In 2020, Arkansans have already contributed 3.44% of their total adjusted income to charities.
  • Look, we’re not saying a state has to have a white winter for its locals to *fully* embrace the season, but nearly half of the states that ranked in the top ten for having the most Christmas spirit have snowy winters…
  • For the second year in a row, Florida and Hawaii landed in the bottom five states for Christmas spirit. In fact, seven out of the ten states with the least Christmas spirit are all states with mild or warm winters.
  • Vermont remains the state with the highest number of Christmas tree farms per capita, just like it did last year. Since last Christmas, Vermont increased its Christmas tree farm count from thirty-seven to thirty-nine.
  • In the least-charitable state, West Virginia, residents donated 0.72% of their total adjusted income to charities. Following West Virginia as the least charitable state is Maine, where residents contributed 0.82% of their income. Alaska is the third from the bottom, since residents only donated 0.92% of their income to charity.

Methodology

To determine which states have the most Christmas spirit, GetCenturyLink.com’s data team analyzed two data categories: online activity and area culture. 

We used six key metrics: 

Online Activity

  • Google searches for Christmas movies and gingerbread houses (29%)
  • Online shopping (via Google Shopping Trends) for wrapping paper, Christmas cards, Christmas ornaments, and “Elf on a Shelf” (28%)
  • Christmas music streams (14.5%)
  • Tweets about Christmas (7%)

Area Culture 

We finalized our Christmas spirit ranking by calculating the weighted average for each state across all metrics.

The States with the Most Christmas Spirit, Ranked Highest to Lowest 

Final RankState
1Utah
2Idaho
3Wisconsin
4North Carolina
5South Carolina
6Tennessee
7Nebraska
8North Dakota
9West Virginia
10Arkansas
11Alabama
12South Dakota
13Maine
14Missouri
15Pennsylvania
16Mississippi
17Connecticut
18Virginia
19Massachusetts
20Vermont
21Rhode Island
22New Hampshire
23Ohio
24Indiana
25Minnesota
26Michigan
27Oregon
28Oklahoma
29Iowa
30Kentucky
31Kansas
32Washington
33Illinois
34Maryland
35Wyoming
36Louisiana
37Georgia
38Montana
39New Jersey
40Alaska
41New York
42Texas
43Arizona
44California
45Delaware
46Nevada
47Colorado
48New Mexico
49Hawaii
50Florida
51District of Columbia

Want More Info About GetCenturyLink?

GetCenturyLink offers everything from high-speed internet and DIRECTV, to home phone services and Smart Home support. Give us a call at 1-855-204-1982, and find a speed that meets your needs. Reporters can contact media@getcenturylink.com with any questions.